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Ads

The different features of Arvancloud’s Video Ads are a means for content creators and website owners. The installation and configurations of this service are easy through the user panel.

Create Subdomain​

Go to the Video section of your user panel and select Advertisements. To activate, you must create a unique subdomain from arvanvads.ir, which must follow the FQDN principles. This subdomain will be used for the ads and VAST links.

Create Channel​

You can use Ads Channels to categorize your ads. Go to the Ads Channels section and select New Channel to enter the name and description. These channels can be used to categorize the ads and campaign ads.

You can create different campaigns according to your advertising events. Generally, you can have a number of ads in a channel to be used in one or multiple campaigns.

Create Campaign​

Go to the Campaign section of your account and select your preferred channel, then click on New Campaign. Enter the name, description, and the skip ad option for users.

Now that you have created it click on New Ad. You can choose to apply a number of different limits for showing ads in a campaign.

  • Under the Device section, you can choose the devices the ads will be played on. If left empty, ads will be played on all devices.

  • Under the Browser section, you can limit the ads’ display to specific browsers. For example, the ad below will be played on three browsers of Chrome, Firefox, and Safari.

  • Under Operating System, you can limit the ads’ display according to the OS. For example, according to your marketing strategies, an ad for mobile users will be played only on Android phones or for Mac users.

  • Under the Weight field, you can determine the number of times an ad is shown among other campaign advertisements. For example, if 2 ads have the factors of 2 and 3 in a campaign, the advertising time will be divided by 2 and 3 for the 2 ads. This will also be replicated in a larger number of ads.

  • Under Ad Show Limitation, you can determine the number of displays of an Event. If you select ‘Each of Them’ for the display conditions, the ads will not be displayed even when only one condition is met. If you select ‘All,’ the ads will not be played when all conditions are met.

Here is a list of options:

  • Click: Users click on the ad

  • CreativeView: The first frame of the video is loaded and shown

  • Start: Beginning the ad

  • FirstQuartile: At least the first 25% of the ad is played at a normal playback speed.

  • Midpoint: At least the first 50% of the ad is played at a normal playback speed.

  • ThirdQuartile: At least the first 75% of the ad is played at a normal playback speed.

  • Complete: The ad is entirely played at normal playback speed.

  • Mute: The user has muted the ad.

  • Unmute: The user has unmuted the ad.

  • Pause: The user has paused the ad.

  • Resume: The user has resumed the ad.

  • Rewind: The user rewinds the ad.

  • Fullscreen: The is displayed in fullscreen.

  • Skip: The user has skipped the ad.

  • ExitFullscreen: The is not played in fullscreen.

  • Impression: An action is followed after each display.

Adding Ads​

You can add your selected ads to your videos by choosing the channel for advertising. Next, select New Ad, and an ad loading window will open.

Enter the title and description, and select the time for the ad display. Generally, there are three modes of pre-roll, mid-roll, and post-roll which will show the ad at the beginning of the video, in the middle, and at the end, respectively.

You can choose whether users can skip the ad or not. You can also have it configured according to the default campaign settings.

If you activate the Skip Ad option, you can select a time after which the user can skip the ad. In the Destination Link, you can enter the URL to which the user will be redirected when clicking on the ad. Finally, you can upload the ad.

The Final Step​

Under the Campaign section, choose your preferred campaign. There is a URL in the VAST section that you can use in your player to display campaign ads.